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March 13, 2012 04:19 pm GMT
Just as Lady Gaga, The Biebs, and other celebs did for Twitter, the oftentimes prosaic world of daily deals is getting some of its own glam factor, as NBA All-Star Tracy McGrady is the latest athlete-turned-entrepreneur to launch his own online business -- in the form of a quasi-Groupon for sports. With the growing maturity of social media, it's no longer a secret that offering discounts and other promotional offers via social platforms can be a great way to increase sales for professional or personal brands, and, of late, we've seen a host of sites offering promotions and discounts in collaboration with celebrities as a way of increasing visibility. But professional athletes launching their own daily deals site? Not as much. In what is likely a first for the NBA (if not professional sports), we've learned that the NBA's Tracy McGrady has launched his own daily deals website, called TMacsDeals.com. For those unfamiliar, McGrady is a 7-time NBA All-Star whose career has spanned 15 years and six different teams. The former scoring leader currently plays for the Atlanta Hawks.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/3Womrqt_aAM/
Slam Dunk Or Rimshot? NBA Star Tracy McGrady Launches His Own Daily Deal Site
Just as Lady Gaga, The Biebs, and other celebs did for Twitter, the oftentimes prosaic world of daily deals is getting some of its own glam factor, as NBA All-Star Tracy McGrady is the latest athlete-turned-entrepreneur to launch his own online business -- in the form of a quasi-Groupon for sports. With the growing maturity of social media, it's no longer a secret that offering discounts and other promotional offers via social platforms can be a great way to increase sales for professional or personal brands, and, of late, we've seen a host of sites offering promotions and discounts in collaboration with celebrities as a way of increasing visibility. But professional athletes launching their own daily deals site? Not as much. In what is likely a first for the NBA (if not professional sports), we've learned that the NBA's Tracy McGrady has launched his own daily deals website, called TMacsDeals.com. For those unfamiliar, McGrady is a 7-time NBA All-Star whose career has spanned 15 years and six different teams. The former scoring leader currently plays for the Atlanta Hawks.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/3Womrqt_aAM/
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