An Interest In:
Web News this Week
- April 20, 2024
- April 19, 2024
- April 18, 2024
- April 17, 2024
- April 16, 2024
- April 15, 2024
- April 14, 2024
March 13, 2012 03:38 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/jZHOdYNgtK0/
Quattro Alums Launch Mobile Targeting Startup Adelphic, Raise $2M
Two mobile veterans who worked together at Quattro Wireless, the mobile ad network that formed the basis of Apple's iAd program, are announcing a new company today called Adelphic Mobile.Jennifer Lum, who was the vice president of ad ops at Quattro, tells me that me that she teamed up with her Quattro colleague Changfeng Wang because they wanted to tackle some of the unsolved problems in mobile advertising. Specifically, she says that Wang has developed new "Audience Cube" targeting technology that should help "unlock" the brand badgets for mobile campaigns, giving advertisers new insight about who exactly their ads are reaching.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/jZHOdYNgtK0/
Share this article:
Tweet
View Full Article
Techcrunch
TechCrunch is a leading technology blog, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.More About this Source Visit Techcrunch