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March 13, 2012 10:32 pm GMT

Licensed To Spin: Turntable.fm Inks Deals With The Big Four

turntable-title-imageFrom the outset, the biggest appeal of social music platform Turntable.fm has been its synchronous listening in public rooms where anyone can become the dee-jay. Of course, turn back the clock six months, and Turntable probably didn't see Facebook as a competitor. However, at f8 the social network launched Turntable-inspired synchronous listening and chat and went public with some big partnerships with the likes of Spotify and Rdio. At the time, Turntable could only grin and say "thank you," but now the startup can reply with some big guns of its own, as it announced deals with the "Big Four" record labels -- Sony BMG, Universal, EMI, and Warner -- at SXSW today.

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