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March 11, 2012 05:00 am GMT
The most recent commercial for the BMW i3 and i8 concept cars is a great example of something enlightened marketers have known for years: emotion is the key driver behind purchasing decisions. Yet, today, most businesspeople still follow the old adage, Emotions and business dont mix, relying on rational data to drive decisions instead.Doesnt the advertisement make you want to buy a BMW? Dont you want to feel cool or look more successful, technology-forward and progressive? Well, that desire is emotion at work. Steve Jobs inherently knew the emotion of his consumers was critical currency in building the Apple phenomenon, and with over 1,700 CMOs admitting that building an enduring connection with consumers is a top priority in a recent IBM survey, leveraging emotion is fast becoming a top business imperative.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/pUBxHXg2M-E/
The Economics Of Emotion
The most recent commercial for the BMW i3 and i8 concept cars is a great example of something enlightened marketers have known for years: emotion is the key driver behind purchasing decisions. Yet, today, most businesspeople still follow the old adage, Emotions and business dont mix, relying on rational data to drive decisions instead.Doesnt the advertisement make you want to buy a BMW? Dont you want to feel cool or look more successful, technology-forward and progressive? Well, that desire is emotion at work. Steve Jobs inherently knew the emotion of his consumers was critical currency in building the Apple phenomenon, and with over 1,700 CMOs admitting that building an enduring connection with consumers is a top priority in a recent IBM survey, leveraging emotion is fast becoming a top business imperative.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/pUBxHXg2M-E/
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