An Interest In:
Web News this Week
- March 28, 2024
- March 27, 2024
- March 26, 2024
- March 25, 2024
- March 24, 2024
- March 23, 2024
- March 22, 2024
March 10, 2012 12:17 am GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/HLMgo9rGRSk/
How To Win At SXSW: Give Away Experiences, Not Grub and Booze
The fundamental mistake companies make when marketing at SXSW is giving away things I can easily buy on my own. Open bars and taco giveaways only attract freeloaders. If brands want influencers to take notice, they have to provide unique experiences.From my last 3 SXSWs, I couldn't tell you who provided the ice cream sandwiches or Lone Star beers. But Zynga's warehouse concert with TV On The Radio, Tagged's limo rides, and Diggnation's fire-eating magician -- those I remember.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/HLMgo9rGRSk/
Share this article:
Tweet
View Full Article
Techcrunch
TechCrunch is a leading technology blog, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.More About this Source Visit Techcrunch