Your Web News in One Place

Help Webnuz

Referal links:

Sign up for GreenGeeks web hosting
March 10, 2012 12:17 am GMT

How To Win At SXSW: Give Away Experiences, Not Grub and Booze

Salesman ShoutingThe fundamental mistake companies make when marketing at SXSW is giving away things I can easily buy on my own. Open bars and taco giveaways only attract freeloaders. If brands want influencers to take notice, they have to provide unique experiences.From my last 3 SXSWs, I couldn't tell you who provided the ice cream sandwiches or Lone Star beers. But Zynga's warehouse concert with TV On The Radio, Tagged's limo rides, and Diggnation's fire-eating magician -- those I remember.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/HLMgo9rGRSk/

Share this article:    Share on Facebook
View Full Article

Techcrunch

TechCrunch is a leading technology blog, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.

More About this Source Visit Techcrunch