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March 9, 2012 10:05 pm GMT
I must admit I didn't immediately get Llustre. It looked like another ecommerce play, super-focused on curation and editorial - where was the potential for scale? I looked again. They'd raised 750,000 (just over $1 million) from a host of experienced angel investors, entrepreneurs and venturecapitalists. There must be more to it than meets the eye? Perhaps it was the latest in a new trend of culture-led startups coming out of London right now in the fields of art, design and music? Clutching a camera, I went along to their new offices in Clerkenwell to find out. The location is significant. London's Clerkenwell has long been home to a cluster of designers, artist and artisan communities and is well located between the creative/design companies of the West End and the tech startups of the East.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Qud6VJVQ5j8/
TechCrunch Cribs Visits Llustre A Better Gilt For Home Decor?
I must admit I didn't immediately get Llustre. It looked like another ecommerce play, super-focused on curation and editorial - where was the potential for scale? I looked again. They'd raised 750,000 (just over $1 million) from a host of experienced angel investors, entrepreneurs and venturecapitalists. There must be more to it than meets the eye? Perhaps it was the latest in a new trend of culture-led startups coming out of London right now in the fields of art, design and music? Clutching a camera, I went along to their new offices in Clerkenwell to find out. The location is significant. London's Clerkenwell has long been home to a cluster of designers, artist and artisan communities and is well located between the creative/design companies of the West End and the tech startups of the East. Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Qud6VJVQ5j8/
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