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March 7, 2012 06:16 am GMT
Sequoia-backed social ad startup Taykey is ready to look beyond Facebook.Taykey says it looks at 40,000 data sources and automatically generates campaign keywords to help advertisers to reach the audience they're looking and respond in real-time to online trends. For example, if Paul Abdul does something newsworthy, then advertisers interested in reaching young music fans want to get in front of all those people who are about to start searching for Abdul-related content. So Taykey starts bidding on related inventory on Facebook and now on the Google Display Network and on Twitter.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/_kDmyktxnwg/
Trend-Based Ad Targeter Taykey Goes Cross-Platform, Adds Kevin Rose As Adviser
Sequoia-backed social ad startup Taykey is ready to look beyond Facebook.Taykey says it looks at 40,000 data sources and automatically generates campaign keywords to help advertisers to reach the audience they're looking and respond in real-time to online trends. For example, if Paul Abdul does something newsworthy, then advertisers interested in reaching young music fans want to get in front of all those people who are about to start searching for Abdul-related content. So Taykey starts bidding on related inventory on Facebook and now on the Google Display Network and on Twitter.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/_kDmyktxnwg/
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