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March 7, 2012 03:49 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/tAhZu0H2ktE/
PlayMob Raises Funding To Incentivise Social Games To Carry Charitable Virtual Goods
PlayMob, who's product GiverBoard lets charities fundraise via a clever in-game micro-payment mechanic, has secured 500,000 ($787,000) funding from NESTA and Midven alongside angel investors. The team will now expand from 8 to 13 and the product gets a decent shot in the arm. Founded in 2007, Playmob's GiverBoard lets charities fundraise by allowing players of social games to buy virtual items linked to a charity. The ideal scenario is that a tractor bought in Farmville could be linked to a charity which plants crops in Zambia. In a test campaign, a ThanksGiving charity campaign in November 2011 where virtual food hats bought meals for homeless children and families in New York. So it clearly works. But it gets better.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/tAhZu0H2ktE/
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