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March 7, 2012 02:41 am GMT
Debuting last week at the TED Conference was a new product by a pharma startup, which has largely flown under the radar. The company's name may not be familiar, but you may have notices its smartly designed products in drug stores around the country. Founded in 2008, Help Remedies is a pharma startup trying to make waves in an industry dominated by Goliaths by re-imagining the over-the-counter (OTC) medication experience. The startup is doing so with a line of OTC products, or medicine kits, distinguished by minimalist, eco-friendly packaging and smart design in an effort to help reduce the overwhelming amount of product choices most consumers experience when perusing the medications aisles at their local pharmacies.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/bQUwBGp-DxA/
Health Startup Help Remedies Takes On Blood Cancer With A Bandage Kit
Debuting last week at the TED Conference was a new product by a pharma startup, which has largely flown under the radar. The company's name may not be familiar, but you may have notices its smartly designed products in drug stores around the country. Founded in 2008, Help Remedies is a pharma startup trying to make waves in an industry dominated by Goliaths by re-imagining the over-the-counter (OTC) medication experience. The startup is doing so with a line of OTC products, or medicine kits, distinguished by minimalist, eco-friendly packaging and smart design in an effort to help reduce the overwhelming amount of product choices most consumers experience when perusing the medications aisles at their local pharmacies.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/bQUwBGp-DxA/
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