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March 5, 2012 05:12 am GMT
Facebook has a grand scheme is to make advertising on its properties less risky and less guess-work than buying ads anywhere else on the internet. Facebook wantsads to be content, and now its Reach Generator allows advertisers to pay a fixed fee toguarantee thattheir content is seen by 75% of their fans. Of allthe announcements made at theFacebook Marketing Conferenceon Wednesday,Reach Generator is the most innovative because it provides a powerful alternative to CPC and CPM for the world's richest brands, and a way for Facebook make more efficient use of its inventory.Here's a breakdown of Reach Generator and the other big news from the Facebook Marketing Conference, and how it changed the marketing industry landscape.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/5WDP_nnd4CM/
Key Takeaways From The Facebook Marketing Conference
Facebook has a grand scheme is to make advertising on its properties less risky and less guess-work than buying ads anywhere else on the internet. Facebook wantsads to be content, and now its Reach Generator allows advertisers to pay a fixed fee toguarantee thattheir content is seen by 75% of their fans. Of allthe announcements made at theFacebook Marketing Conferenceon Wednesday,Reach Generator is the most innovative because it provides a powerful alternative to CPC and CPM for the world's richest brands, and a way for Facebook make more efficient use of its inventory.Here's a breakdown of Reach Generator and the other big news from the Facebook Marketing Conference, and how it changed the marketing industry landscape.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/5WDP_nnd4CM/
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