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March 5, 2012 01:31 am GMT

Dont Be Afraid To Go Pink: Designing Great Tech Products For Women

0111-tech-300x231When it comes to fashion, women have embraced products that were originally designed for men. Flip through any J.Crew catalog and youll encounter the Boyfriend Jean, Boyfriend Blazer, unisex ankle boots, and of course the classic mens shirt paired with skinny jeans.When it comes to tech? Not so much. In the predominantly male tech world, products are usually, by default, designed by men -- for men. However, women have different design preferences and needs, with research showing that men and women do indeed use the Web and social media in different ways.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/s1u0W-XVmiY/

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