March 4, 2012 07:46 pm EDT

WSJ: Walmart to offer in-store disc to digital UltraViolet service

Hollywood's latest digital ecosystem offers lots of promise, but in the five months since its release, it couldn't be further from delivering on it. The Wall Street Journal is reporting that Walmart will finally make use of its membership to the Digital Entertainment Content Ecosystem by offering in-store disc to digital UltraViolet upgrade opportunities, for a small price of course. No doubt UltraViolet can use all the help it can get, but this is far from what we were hoping for when we learned Walmart would be in the mix -- we were hoping for the ability to buy and watch UltraViolet movies via Walmart's Vudu. Beyond our personal wishes, this no where near the big revelation that most consumers would actually find interesting: the release of the Common File Format which promises universal offline playback of our movie collection.

WSJ: Walmart to offer in-store disc to digital UltraViolet service originally appeared on Engadget on Sun, 04 Mar 2012 14:46:00 EDT. Please see our terms for use of feeds.

Permalink | Wall Street Journal ||Comments

Original Link: http://www.engadget.com/2012/03/04/wsj-walmart-to-offer-in-store-disc-to-digital-ultraviolet-servi/

View Full Article

Engadget

Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics. Engadget was launched in March of 2004 in partnership with the Weblogs, Inc. Network (WI

More About this Source Visit Engadget