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March 4, 2012 11:00 pm GMT
Type the name of almost any successful consumer web company into your search bar and add the word addict after it. Go ahead, Ill wait. Try Facebook addict or Zynga addict or even Pinterest addict and youll soon get a slew of results from hooked users and observers deriding the narcotic-like properties of these web sites. How is it that these companies, producing little more than bits of code displayed on a screen, can seemingly control users minds? Why are these sites so addictive and what does their power mean for the future of the web?Were on the precipice of a new era of the web. As infinite distractions compete for our attention, companies are learning to master new tactics to stay relevant in users minds and lives. Today, just amassing millions of users is no longer good enough. Companies increasingly find that their economic value is a function of the strength of the habits they create. But as some companies are just waking up to this new reality, others are already cashing in.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/coIDVjlACAU/
How To Manufacture Desire
Type the name of almost any successful consumer web company into your search bar and add the word addict after it. Go ahead, Ill wait. Try Facebook addict or Zynga addict or even Pinterest addict and youll soon get a slew of results from hooked users and observers deriding the narcotic-like properties of these web sites. How is it that these companies, producing little more than bits of code displayed on a screen, can seemingly control users minds? Why are these sites so addictive and what does their power mean for the future of the web?Were on the precipice of a new era of the web. As infinite distractions compete for our attention, companies are learning to master new tactics to stay relevant in users minds and lives. Today, just amassing millions of users is no longer good enough. Companies increasingly find that their economic value is a function of the strength of the habits they create. But as some companies are just waking up to this new reality, others are already cashing in.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/coIDVjlACAU/
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