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March 3, 2012 04:23 am GMT
At the start of 2012 BranchOut had just 1 million monthly active users. Then the professional networking app hired a dedicated growth team, launched a mobile web app, and hit the network effect tipping point. According to AppData, by February it had 2.7 million MAU. Now the Facebook-based BranchOut is blowing up, riding the employment needs of blue-collar workers past the 10 million registration mark to reach 5.5 million MAU, half from overseas.Take heedentrepreneurs, this is how you concoct a startup growth formula...
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/rEEMA_0SrqE/
How BranchOut Hit The Tipping Point and Grew From 1M to 5.5M Actives In 2 Months
At the start of 2012 BranchOut had just 1 million monthly active users. Then the professional networking app hired a dedicated growth team, launched a mobile web app, and hit the network effect tipping point. According to AppData, by February it had 2.7 million MAU. Now the Facebook-based BranchOut is blowing up, riding the employment needs of blue-collar workers past the 10 million registration mark to reach 5.5 million MAU, half from overseas.Take heedentrepreneurs, this is how you concoct a startup growth formula...Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/rEEMA_0SrqE/
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