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March 2, 2012 06:55 am GMT
There are few terms more overused these days than "social media expert." Now Unified wants to actually certify those experts, through a new program called Unified University.Unified calls itself "the first social operating platform" it offers tools for planning, purchasing, and analyzing social media advertising campaigns. Even though CEO Sheldon Owen says he wants to build a big enterprise technology company, Unified sometimes finds itself working as a social media consultant, of sorts for the agencies and brands that it works with, helping to train them in the best practices of social advertising. With Unified University, the startup can get its customers up-to-speed more efficiently.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/HB9M7hTGWLU/
Unified Opens An Online University For Social Media Marketers
There are few terms more overused these days than "social media expert." Now Unified wants to actually certify those experts, through a new program called Unified University.Unified calls itself "the first social operating platform" it offers tools for planning, purchasing, and analyzing social media advertising campaigns. Even though CEO Sheldon Owen says he wants to build a big enterprise technology company, Unified sometimes finds itself working as a social media consultant, of sorts for the agencies and brands that it works with, helping to train them in the best practices of social advertising. With Unified University, the startup can get its customers up-to-speed more efficiently.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/HB9M7hTGWLU/
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