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March 2, 2012 10:14 pm GMT
We're hearing that RadiumOne, an online ad network that aims to combine social and intent data to serve ads, is finalizing a monster $50 million round from investors. While the funding isn't closed yet, we've heard from industry sources that the valuation is hovering around $500 million pre-money. RadiumOne, which has raised $33.5 million to date, mines social data and uses this information to identify relevant consumers for brands. The startup analyzes how users interact with one another on social networks to find the consumers that identify with a brands current customer base, and then serves advertisements to this audience across the company's network of publishers.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/npzFVxREvSw/
Social Retargeting Ad Network RadiumOne Raising A $50M Round At A $500M Valuation
We're hearing that RadiumOne, an online ad network that aims to combine social and intent data to serve ads, is finalizing a monster $50 million round from investors. While the funding isn't closed yet, we've heard from industry sources that the valuation is hovering around $500 million pre-money. RadiumOne, which has raised $33.5 million to date, mines social data and uses this information to identify relevant consumers for brands. The startup analyzes how users interact with one another on social networks to find the consumers that identify with a brands current customer base, and then serves advertisements to this audience across the company's network of publishers.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/npzFVxREvSw/
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