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March 2, 2012 08:42 pm GMT

IndoChino Mixes Virtual Tailors With The Real, Plans Pop-Up Stores In US This Year

Screen Shot 2012-03-02 at 10.37.15 AMThere are plenty of custom tailors on the Internet these days and they seem like the perfect business - you take a commodity product and spiff it up then send the work to places where expert custom manufacturers aren't that hard to find (namely places like Hong Kong and Taiwan). The resulting products are bespoke and make the owners feel like they're in on something special. It works every time.That's why IndoChino's recent "traveling tailor" program is so interesting. IndoChino makes suits and shirts based on your specific measurements. You follow a quick set of video tutorials to measure your chest, shoulders, gut, and groin and then send those numbers off to skilled tailors. The tailors whip together your clothes, add a monogram, and you pay $600 or so for the privilege. Then, barring massive weight gain or loss, you can go back to the site and order new clothes without the hassle of finding a tailor.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/-lQNpIkio1A/

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