Canon announces EOS 5D Mark III: 22.3 MP full-frame sensor, 6 fps, 102,400 max ISO, yours for $3,500 (video)

Suffice it to say, March 2012 is a notable month for Canon. Not only does it mark the 25th anniversary of the first EOS SLR, but it's also ushering in Canon's latest addition to its full-frame DSLR lineup. That gorgeous beast your eyes are feasting upon is the company's new EOS 5D Mark III. That's right folks, this isn't a replacement for the Mark II, but rather an updated variant meant to sit between the workhorse of four years and the company's soon to arrive EOS-1D X. At a glance, the shooter is nearly indistinguishable from its older sibling, although a closer inspection reveals a new name badge, improved weather- and dust-resistance and some slight tweaks to its top-mounted info display and buttons on the back.

Don't be fooled, however, as there are obviously major changes here worthy of the new moniker. Key specs include a larger 1,040,000-dot 3.2-inch rear LCD, Digic 5+ processor, 22.3-megapixel CMOS sensor, 61-Point High Density Reticular autofocus with 41 cross-types (all of which are borrowed from the 1D X), dual memory card slots (SD and CompactFlash) an extended ISO range of 50 to 102,400 (100 to 25,600, natively), OVF with 100 percent coverage (vs 98 previously), and a maximum 6 FPS burst speed. Naturally, the 5D Mark III is no slouch in the video department: it can capture h.264 footage at HD resolutions up to 1080 at 24/25/30p or 720 at 50/60p, with an effective ISO range of 100-128,000, and of course there's a stereo mic input for the microphone of your choice. Better yet, not only does it allow for real-time control of your audio levels during filming, but also monitoring, being the first EOS-series DSLR to come equipped with a headphone jack (!) -- something sorely missing in the world of ILC cameras. We've only skimmed the surface, however, so join us past the break for further details and a quick video overview.