This Week in Facebook: Offers, Ads and Timeline for Pages

Facebook's gently unveiled a raft of changes to its policies to boost advertising on the social network. It unveiled Timeline for pages, meaning that companies can now start uploading baby pictures and changing the cover photo every day. While adverts have been traditionally restricted to the right-rail of the site, now they'll be jammed in at will -- including in your mobile app (which the company conceded it wasn't "monetizing"), timeline and log in / out pages. Advertisers will also have access to a reach generator: once your brand reaches a set (unspecified) number of fans, you can pay to contact up to 75 percent of them with your adverts each month. Finally, there's offers: a way for businesses to share discounts and promotions with users that can then be whipped out at the store on your cellphone, which is certainly cooler than slicing out sections of the penny saver.

[Thanks, Chris]