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March 1, 2012 09:20 pm GMT

Hot Background Location App Highlight Gets Funding As It Plans SXSW Update

highlight22122A new generation of location apps is here, just in time for the world's best event for using them: theSouth By South Westmusic, film and tech extravaganza starting next week in Austin, Texas. Ahead of it,my favorite of the bunch, Highlight, is announcing that it's pushing out a new version for the event, and bringing in funding.But before I get into the news, what's special about Highlight, and competitors like Glancee? Instead of asking you to check in, they simply run in the background, sending notifications to you when interesting people are physically near.For SXSW, these apps can help you sort out the most relevant folks from the crowd.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/wED7MpjkqQM/

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