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March 1, 2012 09:20 pm GMT
A new generation of location apps is here, just in time for the world's best event for using them: South By South West. And today, my favorite of the group, Highlight, is announcing that it's pushing out a new version for the event, and bringing in funding.The iOS app, in case you're not familiar, has you log in with Facebook. Then it shows you anyone nearby who has friends or even just interests in common as you go about your day-to-day life (note that interests equals Facebook pages that you've mutually liked). In contrast with other location apps, like Foursquare, which are designed around users checking in to the places they go, there's no friction -- just pure discover. The simple map-focused interface and the easy messaging system have helped me meet a few long-lost friends already.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/wED7MpjkqQM/
Hot Background Location App Highlight Gets Funding As It Gets Ready For SXSW
A new generation of location apps is here, just in time for the world's best event for using them: South By South West. And today, my favorite of the group, Highlight, is announcing that it's pushing out a new version for the event, and bringing in funding.The iOS app, in case you're not familiar, has you log in with Facebook. Then it shows you anyone nearby who has friends or even just interests in common as you go about your day-to-day life (note that interests equals Facebook pages that you've mutually liked). In contrast with other location apps, like Foursquare, which are designed around users checking in to the places they go, there's no friction -- just pure discover. The simple map-focused interface and the easy messaging system have helped me meet a few long-lost friends already.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/wED7MpjkqQM/
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