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March 1, 2012 12:02 am GMT
Facebook has just unveiled that premium ads built off of Page news feed posts will now be eligible to appear on the mobile news feed and the logout page, in addition to the web news feed and web sidebar. Logout ads have enormous potential because 37 million people logout of Facebook each day 105 million per month, but there's no other engaging content on the logout page to distract them from the ads. Essentially the evolution of Sponsored Stories, Facebook Mike Hoefflinger, Director of Brand Product Marketing cited at its Facebook Marketing Conference that its new "Reach Generator" premium ad distribution system let Ben & Jerry's reach 98% of their fans with a post and get 3-to-1 ROI. Typically, less than 16% of a Page's fans see each of their posts.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/uiGCkXbc4bE/
Facebook Reveals Mobile News Feed Ads and Massive Logout Page Ads
Facebook has just unveiled that premium ads built off of Page news feed posts will now be eligible to appear on the mobile news feed and the logout page, in addition to the web news feed and web sidebar. Logout ads have enormous potential because 37 million people logout of Facebook each day 105 million per month, but there's no other engaging content on the logout page to distract them from the ads. Essentially the evolution of Sponsored Stories, Facebook Mike Hoefflinger, Director of Brand Product Marketing cited at its Facebook Marketing Conference that its new "Reach Generator" premium ad distribution system let Ben & Jerry's reach 98% of their fans with a post and get 3-to-1 ROI. Typically, less than 16% of a Page's fans see each of their posts.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/uiGCkXbc4bE/
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