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February 29, 2012 09:33 pm GMT

Pandora Competitor Senzari Arrives In Spain With New Look, Facebook-Based Recommendations

senz-conf-2Miami-based streaming music startupSenzari, backed by $2 million in angel funding, is continuing its international rollout today with an entrance into its third market since its U.S. launch into private beta last December. Today, the company is announcing that it's dropping the invite-only status as it moves into Spain, where it has signed a strategicpartnershipdeal with MTV Spain.The site has also been redesigned with a "mobile first" approach that will help the company transition to smartphone and tablet devices in the near future. As a part of the redesign, an "Around You" feature taps into Facebook to help users discover the music popular with those that frequent a particular location. But that's just the tip of the iceberg in terms of Senzari's plans for social recommendations. The company is just two months away from the launch of a newalgorithm which will help build stations based on data gathered from Facebook's Open Graph, among other things.

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