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February 28, 2012 11:52 pm GMT

iZettle Launches In The Nordics, UK Launch On The Cards

5749761765_b7e08cb344_biZettle, the Swedish mobile payments startup that basically competes with Square, has gone live on the App store in the Nordic markets today (Denmark, Norway and Finland). It's making 5,000 card reader devices available in each country. They've also appointed a UK managing director, Stewart Roberts. Stewart was former Director of Global Innovation at Barclaycard. A launch in the UK is therefore all but confirmed.Unlike square, iZettle's card reader is a chip and pin, which makes it more secure than Square. However it doesn't have quite the same advantages, as its reader uses Apple's proprietary connector so it has to pay Apple for the license on that.

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