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February 28, 2012 08:19 pm GMT
Earlier today we saw a significant move from MTV to launch a social, mobile TV service and some research out from InMobi today underscores just why these kinds of moves are so important right now for TV companies:In its most recent quarterly report on mobile media consumption, InMobi surveyed some 20,000 consumers using both feature phones and smartphones across 18 different markets and found that they are, on average, spending 27 percent of their time on the mobile web, while they are only spending 22 percent of their time watching TV. (We're assuming that's leisure time, not all time.) PC usage trumps them both, though: they spend 32 percent of their time online.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/JBda1fykdsI/
We Watch Our Phones More Than We Watch TV, But The PC Wins The Day
Earlier today we saw a significant move from MTV to launch a social, mobile TV service and some research out from InMobi today underscores just why these kinds of moves are so important right now for TV companies:In its most recent quarterly report on mobile media consumption, InMobi surveyed some 20,000 consumers using both feature phones and smartphones across 18 different markets and found that they are, on average, spending 27 percent of their time on the mobile web, while they are only spending 22 percent of their time watching TV. (We're assuming that's leisure time, not all time.) PC usage trumps them both, though: they spend 32 percent of their time online.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/JBda1fykdsI/
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