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February 28, 2012 07:01 pm GMT
Mobile ad network Millennial Media says that it's now making its self-service advertising product mMedia available to the general public.The company filed for an IPO last month with documents stating that it reached 200 million unique users in December 2011, and that it was nearly profitable (losing $417,000) in the first nine months of the year. Adding a self-serve option should expand its usage among smaller advertisers without having to significantly grow its sales team.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/egAhmcayZx4/
Millennial Media Aims For Smaller Advertisers with Self-Service Launch
Mobile ad network Millennial Media says that it's now making its self-service advertising product mMedia available to the general public.The company filed for an IPO last month with documents stating that it reached 200 million unique users in December 2011, and that it was nearly profitable (losing $417,000) in the first nine months of the year. Adding a self-serve option should expand its usage among smaller advertisers without having to significantly grow its sales team.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/egAhmcayZx4/
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