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February 28, 2012 02:01 am GMT
The mobile web, not the smartphone or traditional web, is Facebook's most popular interface. Now those hundreds of millions of users, including prepaid mobile customers in emerging markets who lack credit cards, will be able to make in-app purchases and earn Facebook money thanks to its announcement of mobile operator billing for Credits virtual currency purchases. This is a big step towards Facebook's monetization of mobile despite smartphone platform domination by Apple and Google. For people without credit cards where Facebook Credits gift cards aren't available, operator billing won't just be a convenience, it may be the only way for them to participate in the Facebook mobile app economy.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/CnTuxetD1Zc/
Facebook Mobile Operator Billing Opens App Economy To The Credit Card-less
The mobile web, not the smartphone or traditional web, is Facebook's most popular interface. Now those hundreds of millions of users, including prepaid mobile customers in emerging markets who lack credit cards, will be able to make in-app purchases and earn Facebook money thanks to its announcement of mobile operator billing for Credits virtual currency purchases. This is a big step towards Facebook's monetization of mobile despite smartphone platform domination by Apple and Google. For people without credit cards where Facebook Credits gift cards aren't available, operator billing won't just be a convenience, it may be the only way for them to participate in the Facebook mobile app economy. Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/CnTuxetD1Zc/
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