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February 28, 2012 02:05 pm

Advertisers Co-Opting The Lorax With Half-Truths About Conservation


pigrabbitbear writes with an interesting opinion on the "green" marketing surrounding The Lorax movie adaptation. From the article: "There may be all kinds of reasons to defend the Lorax — Dr. Seuss's wondrous children's fable that's also a seminal book about conservation — from the wrath of Lou Dobbs and Fox News and others to whom the children's book-turned-Disney film is little more than liberal propaganda. ... For adults dealing with the real world of compromise, the Lorax is loved and hated for being such a ridiculously staunch environmentalist. Dude refuses to give an inch, which isn’t realistic, but certainly makes him a compelling character. That character is now being used as a shill for the CX-5, a small SUV that’s being billed as fuel-efficient and eco-friendly. What has the poor Lorax become?"

Read more of this story at Slashdot.


Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/ZyiWwKQtnBg/advertisers-co-opting-the-lorax-with-half-truths-about-conservation

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