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February 27, 2012 12:46 am GMT
Facebook's analytics tool Insights will soon begin showing Page performance data in real-time or near real-time rather than on average 48 hour delay, the company Facebook plans to announce at Wednesday's Facebook Marketing Conference in New York City according to our sources. Work on preparing for the switch to real-time reporting is apparently the cause of recent atypically long delays of 4 days or more, chronicled by one-off website WhyIsFacebookInsightsNotWorking.com.Impressions, reach, negative feedback, "people talking about this", and demographics of engagers could all start showing up live in the graphical Insights interface as well as the API. Real-time data reporting in Insights could give businesses the understanding necessary to drive higher ROI, which could attract more brands and advertisers to Facebook in the lead up to its IPO.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/R905ND1tV3s/
Scoop: Facebook To Speed Up Biz Analytics Tool Insights To Report In Real-Time
Facebook's analytics tool Insights will soon begin showing Page performance data in real-time or near real-time rather than on average 48 hour delay, the company Facebook plans to announce at Wednesday's Facebook Marketing Conference in New York City according to our sources. Work on preparing for the switch to real-time reporting is apparently the cause of recent atypically long delays of 4 days or more, chronicled by one-off website WhyIsFacebookInsightsNotWorking.com.Impressions, reach, negative feedback, "people talking about this", and demographics of engagers could all start showing up live in the graphical Insights interface as well as the API. Real-time data reporting in Insights could give businesses the understanding necessary to drive higher ROI, which could attract more brands and advertisers to Facebook in the lead up to its IPO.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/R905ND1tV3s/
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