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February 27, 2012 06:59 pm GMT
Brands are buying more social advertising, and increasingly those ads build off of published content like Sponsored Stories and Promoted Tweets. To absorb this spend, social marketing platform Buddy Media has acquired and integrated the tech and team of Facebook ad-buying tool Brighter Option. Buddy Media started as social publishing suite, but as cheap publishing tools proliferated it needed a way to earn a percentage of brand ad spend.Now when Buddy Media's 600 clients including newly signed WPP, the world's largest advertising agency, publish updates to Facebook they can instantly buy ads that promote their owned marketing properties.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/lkWx1v4A26s/
Buddy Media Acquires Social Ad-Buying Tool Brighter Option To Sync Paid and Owned Marketing
Brands are buying more social advertising, and increasingly those ads build off of published content like Sponsored Stories and Promoted Tweets. To absorb this spend, social marketing platform Buddy Media has acquired and integrated the tech and team of Facebook ad-buying tool Brighter Option. Buddy Media started as social publishing suite, but as cheap publishing tools proliferated it needed a way to earn a percentage of brand ad spend.Now when Buddy Media's 600 clients including newly signed WPP, the world's largest advertising agency, publish updates to Facebook they can instantly buy ads that promote their owned marketing properties.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/lkWx1v4A26s/
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