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February 26, 2012 12:12 am GMT

Velti is Working on a Mobile Do Not Track List

velti logoVelti plans to announce two new initiatives aimed at helping mobile advertisers get ahead of data collection and privacy concerns, according to a source who has been briefed by the company.My source says Velti, a publicly traded mobile ad company, is working on the first "Do Not Track" list built for mobile. Consumers should be able to direct their smartphone browsers at a specific Do Not Track website, which will build a "fingerprint" for that phone adding it to a list of devices that will be blocked from ad targeting. Velti is working with partners to finalize these plans, but it might announce the Do Not Track feature this week, at the Mobile World Congress event in Barcelona.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/OyyE7EdQu9s/

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