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February 26, 2012 06:39 am GMT
Coverage of the NBA's All-Star game in Orlando began tonight at 5pm ET, starting with the Sprite Slam Dunk contest, featuring the Indiana Pacers Paul George, Minnesota Timberwolves' Derrick Williams, the Knicks Iman Shumpert, and Rockets Chase Budinger. The NBA is stepping up its social media coverage of the All-Star game this year, and is making some crowdsourcing-type changes to the Slam Dunk Contest, which we thought were quickly worth sharing. This year, the dunk contest will only consist of one round, and each competitor will get three dunks, fan voting will open after all four players have performed their acrobatics. But, more importantly, for the first time ever, fans get to vote directly for the winner of the dunk contest through SMS, NBA.com, or the Twitters. To vote on Twitter, fans simply tweet their favorite player's last name along with the hashtag "SpriteSlam." The player with the most votes, via this new "dunksourcing" will take home the victory.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/s5XdHim2c4I/
NBA Turns To Twitter, TechCrunch Disrupt Winner Shaker For A More Social All-Star Game
Coverage of the NBA's All-Star game in Orlando began tonight at 5pm ET, starting with the Sprite Slam Dunk contest, featuring the Indiana Pacers Paul George, Minnesota Timberwolves' Derrick Williams, the Knicks Iman Shumpert, and Rockets Chase Budinger. The NBA is stepping up its social media coverage of the All-Star game this year, and is making some crowdsourcing-type changes to the Slam Dunk Contest, which we thought were quickly worth sharing. This year, the dunk contest will only consist of one round, and each competitor will get three dunks, fan voting will open after all four players have performed their acrobatics. But, more importantly, for the first time ever, fans get to vote directly for the winner of the dunk contest through SMS, NBA.com, or the Twitters. To vote on Twitter, fans simply tweet their favorite player's last name along with the hashtag "SpriteSlam." The player with the most votes, via this new "dunksourcing" will take home the victory.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/s5XdHim2c4I/
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