February 24, 2012 06:49 am EDT

Sprint launches New Ventures arm, adapts ID and Zone apps for foreign markets

Like any money-hungry corporation, Sprint's branching out to pursue greener (as in the color of dolla dolla bills) pastures. The Hesse-led co's just announced the creation of its New Ventures unit, an overseas- and wholesale-focused entity which is set to expand upon Android's rapidly growing user base to generate some lucrative B2B handshakes with manufacturers and foreign operators. First up on the organization's plate is the white labeled extension of the company's branded apps, now nestled under the carrier agnostic Mobile ID and Mobile Zone monikers. Those software packs will function much like they do here in the US, offering subs a pre-selected assortment of skins containing applications, ringtones and wallpapers, in addition to a centralized hub for account management. No word yet on what international partners have signed up for the licensed service, but with Mobile World Congress only a few days away, we're sure those necessary details will be forthcoming.

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Sprint launches New Ventures arm, adapts ID and Zone apps for foreign markets originally appeared on Engadget on Fri, 24 Feb 2012 01:49:00 EDT. Please see our terms for use of feeds.

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