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February 23, 2012 08:35 pm GMT
Independent filmmakers have a pretty tough when it comes to marketing and promoting their films; they really don't have the resources or tools required to expand their outreach, and get in front of new eyeballs. Only the big Hollywood studios have the resources to drive enough cross-platform advertising to stir up buzz over their upcoming blockbusters, six months in advance. And, it goes without saying that this isn't just limited to independent filmmakers, it's true for musicians, artists, and many more.That's why early ThePoint/Groupon employee Shawn Bercuson, Zoosk Co-founder John Smart, Dan Rummel, and Lee Wilson launched Prescreen last September -- to bring movie lovers an easy way to discover independent films they wouldn't otherwise and, in turn, give filmmakers, producers, and more a shot at drumming up interest in (and bringing eyeballs to) their work.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/AD9BhqED7pE/
With New Facebook Integration, Prescreen Relaunches To Make Movie Discovery More Social
Independent filmmakers have a pretty tough when it comes to marketing and promoting their films; they really don't have the resources or tools required to expand their outreach, and get in front of new eyeballs. Only the big Hollywood studios have the resources to drive enough cross-platform advertising to stir up buzz over their upcoming blockbusters, six months in advance. And, it goes without saying that this isn't just limited to independent filmmakers, it's true for musicians, artists, and many more.That's why early ThePoint/Groupon employee Shawn Bercuson, Zoosk Co-founder John Smart, Dan Rummel, and Lee Wilson launched Prescreen last September -- to bring movie lovers an easy way to discover independent films they wouldn't otherwise and, in turn, give filmmakers, producers, and more a shot at drumming up interest in (and bringing eyeballs to) their work. Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/AD9BhqED7pE/
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