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February 23, 2012 07:51 pm GMT
As we approach the date for Facebooks meet-up with brands and marketers in New York, another development in the world of Facebook that points to growing sophistication around social advertising.Techlightenment, a division of Experian and Facebooks first partner when it launched APIs for ads in 2010, has now upgraded its Alchemy platform to work more closely with Facebooks Timeline and Sponsored Stories features, a move that also puts the platform in position for any future advertising developments that Facebook has in store.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/cz5rcOTRo7w/
Facebook Ad Partner Experian Launches New Platform For Timeline, Sponsored Stories
As we approach the date for Facebooks meet-up with brands and marketers in New York, another development in the world of Facebook that points to growing sophistication around social advertising.Techlightenment, a division of Experian and Facebooks first partner when it launched APIs for ads in 2010, has now upgraded its Alchemy platform to work more closely with Facebooks Timeline and Sponsored Stories features, a move that also puts the platform in position for any future advertising developments that Facebook has in store.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/cz5rcOTRo7w/
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