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February 21, 2012 08:01 pm GMT

Zynga Loses Ad Chief Manny Anekal To Mobile Monetization Startup Kiip

Manny Anekal - New Kiip COOZynga'sGlobal Director of Brand Advertising Manny Anekal who led the company to a 233% increase in ad revenue this year is leaving to become COO of Kiip, which lets brands reward gamers with real world prizes. Anekal is a monetization rockstar who pioneered social game brand integrations, helping companies like McDonald's offer FarmVille players in-game powerups.But now he's moving to Kiip's greener pastures seeking a bigger impact with a startup that's aiding developers and redefining brand advertising for the next bigopportunity: mobile

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/KqyE5c0oGno/

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