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February 21, 2012 02:39 am GMT
A few years ago, we saw a wave of startups (such as Cake Financial and Covestor) that tried to reinvent the way people made financial decisions, usually by adding social features or more data and analytics. Now elements of that approach are coming to India with the launch of ET Speed.The site was created by Times Internet Limited, the online arm of India's Times Group. As the name suggests, the big emphasis is real-time information users should be able to track Indian stocks in real-time. They can also follow other users (including some yet-to-be-named financial experts, according to TIL), sharing and receiving financial advice. CEO Rishi Khiani that the site was created "keeping in mind the requirements of the Indian consumers a mix of real time news/analysis, expert advice and community advice." He characterizes the whole combination as a "Twitter-like strategy."
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/uasNrVfEqqE/
Indias Times Internet Embraces Real-Time Finance With ET Speed
A few years ago, we saw a wave of startups (such as Cake Financial and Covestor) that tried to reinvent the way people made financial decisions, usually by adding social features or more data and analytics. Now elements of that approach are coming to India with the launch of ET Speed.The site was created by Times Internet Limited, the online arm of India's Times Group. As the name suggests, the big emphasis is real-time information users should be able to track Indian stocks in real-time. They can also follow other users (including some yet-to-be-named financial experts, according to TIL), sharing and receiving financial advice. CEO Rishi Khiani that the site was created "keeping in mind the requirements of the Indian consumers a mix of real time news/analysis, expert advice and community advice." He characterizes the whole combination as a "Twitter-like strategy."Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/uasNrVfEqqE/
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