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February 21, 2012 08:29 am GMT
Startup Rocket Fuel claims to use "rocket science" to ad campaigns, and it sounds like that science is turning into real revenue. The company says it made $44.5 million in revenue last year, compared to $16.6 million in 2010 and $2.4 million in 2009.In fact, CEO George John tells me that in the fourth quarter of 2011, the company was profitable for the first time. Not that he plans to stay profitable he says it would be "weird" for Rocket Fuel to be profitable all the time, since it's trying to grow. Instead, he plans to be "slightly unprofitable" until Q4 2012, when it will probably be profitable again, thanks in part to seasonal cycles.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/n14XVYqyYko/
Ad Startup Rocket Fuel Just Had Its First Profitable Quarter
Startup Rocket Fuel claims to use "rocket science" to ad campaigns, and it sounds like that science is turning into real revenue. The company says it made $44.5 million in revenue last year, compared to $16.6 million in 2010 and $2.4 million in 2009.In fact, CEO George John tells me that in the fourth quarter of 2011, the company was profitable for the first time. Not that he plans to stay profitable he says it would be "weird" for Rocket Fuel to be profitable all the time, since it's trying to grow. Instead, he plans to be "slightly unprofitable" until Q4 2012, when it will probably be profitable again, thanks in part to seasonal cycles.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/n14XVYqyYko/
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