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February 20, 2012 08:02 pm GMT
New data from Nielsen released this morning takes a look at the typical U.S. smartphone user, specifically their age and income, as well as the penetration of smartphones into various demographic groups. Data like this can help developers, publishers and advertisers better understand who owns a smartphone, but it can also help to determine if the devices aresuccessfullypenetrating the low-end income brackets thanks to lower price points.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/RkiPBk1Qa6U/
For The Young, Smartphones No Longer A Luxury Item
New data from Nielsen released this morning takes a look at the typical U.S. smartphone user, specifically their age and income, as well as the penetration of smartphones into various demographic groups. Data like this can help developers, publishers and advertisers better understand who owns a smartphone, but it can also help to determine if the devices aresuccessfullypenetrating the low-end income brackets thanks to lower price points.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/RkiPBk1Qa6U/
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