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February 19, 2012 11:17 am PST
Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/C2lppnr1rs4/targets-creepy-data-mining-p.html
Target's creepy data-mining program predicts your future shopping changes, disguises this fact from you
In the New York Times, Charles Duhigg takes a creepy look at how Target mines its customer data to predict major life-changes, like pregnancy, so that they can send coupons that guide customers into thinking of Target as the go-to place for all their prenatal and child-rearing needs. The researcher quoted (who was later silenced [...]Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/C2lppnr1rs4/targets-creepy-data-mining-p.html
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