February 16, 2012 05:00 pm EDT

The Engadget Interview: Duracell President Stassi Anastassov on future battery tech (video)

It's 2012, and we're connected to the web every second of every day. And then, near the end of each daily cycle, it all stops. "My battery is dead." Is it really your battery that's become depleted? Of course it's not, though it certainly feels as though it might as well be. Stassi Anastassov experiences that daily setback just like you and I and the rest of the world. But the Duracell President and long-time Proctor and Gamble executive is in a position to find a way around it, and that's exactly what he plans to do. We sat down with Anastassov in our New York City office to chat about the past, present and future of battery tech, and we even had a chance to meet the Duracell Bunny (yes, that furry hare was property of the "Trusted Everywhere" company long before it made its move to Energizer). So how does P&G plan to transform the portable power industry, and what's that Duracell Powermat joint venture all about? You'll find the answers to those questions and more in our interview just past the break.

Continue reading The Engadget Interview: Duracell President Stassi Anastassov on future battery tech (video)

The Engadget Interview: Duracell President Stassi Anastassov on future battery tech (video) originally appeared on Engadget on Thu, 16 Feb 2012 12:00:00 EDT. Please see our terms for use of feeds.

Permalink | ||Comments

Original Link: http://www.engadget.com/2012/02/16/duracell-president-stassi-anastassov/

View Full Article

Engadget

Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics. Engadget was launched in March of 2004 in partnership with the Weblogs, Inc. Network (WI

More About this Source Visit Engadget