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February 16, 2012 03:46 am GMT
In 2009, Arjun Dev Arora left Yahoo to start ReTargeter In the interview above, he explains what retargeting is and why it matters. He also talks about building his company culture, the shift in how people are buying advertising and social ad platforms like Facebook and Twitter.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/pl7J0AJfJro/
ReTargeter Aims To Make Display Ads Relevant Again (TCTV)
In 2009, Arjun Dev Arora left Yahoo to start ReTargeter In the interview above, he explains what retargeting is and why it matters. He also talks about building his company culture, the shift in how people are buying advertising and social ad platforms like Facebook and Twitter. Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/pl7J0AJfJro/
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