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February 16, 2012 01:15 pm GMT
Mobile browser company Opera today announced that it has acquired the mobile ad networks Mobile Theory and 4th Screen Advertising. The move is not just another sign of the ongoing consolidation in that space, but also of the need to bulk up to better compete with the likes of Google with more full-service solutions.Opera will be paying $18 million for Mobile Theory and $8 million for 4th Screen, with potential earn-outs bringing in an additional $32 million and $6.5 million respectively in 2013 and 2014
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Ve8bAXic5gw/
Opera Snaps Up Mobile Theory, 4th Screen For $26M In Mobile Ad Push
Mobile browser company Opera today announced that it has acquired the mobile ad networks Mobile Theory and 4th Screen Advertising. The move is not just another sign of the ongoing consolidation in that space, but also of the need to bulk up to better compete with the likes of Google with more full-service solutions.Opera will be paying $18 million for Mobile Theory and $8 million for 4th Screen, with potential earn-outs bringing in an additional $32 million and $6.5 million respectively in 2013 and 2014Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Ve8bAXic5gw/
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