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February 16, 2012 10:00 pm GMT
Saavn, a startup that's been called the Spotify for Indian music, has partnered with Facebook to launch its social and global music service on the social network. The integration, which debuted in December, has already brought over 700,000 new Facebook users to the network, says Saavn.Saavn (which stands for South Asian Audio Video Network) is an ad-supported digital music service for Bollywood, Indian and regional South Asian music available globally on Web, iOS and Android that allows users to create and listen to playlists for free; Saavn makes money via targeted display and rich media ad units for global advertisers. The platform is a little bit like Spotify in that it allows users to listen to Indian music on-demand and create and share playlists, and also adds an element of Pandora with a radio function. Users can create radio stations by song, and Saavn will show users similar songs to the initial track.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/dvvwSy-t1uM/
Eyeing The Indian Market, Facebook Partners With Saavn On Global Social Music Service
Saavn, a startup that's been called the Spotify for Indian music, has partnered with Facebook to launch its social and global music service on the social network. The integration, which debuted in December, has already brought over 700,000 new Facebook users to the network, says Saavn.Saavn (which stands for South Asian Audio Video Network) is an ad-supported digital music service for Bollywood, Indian and regional South Asian music available globally on Web, iOS and Android that allows users to create and listen to playlists for free; Saavn makes money via targeted display and rich media ad units for global advertisers. The platform is a little bit like Spotify in that it allows users to listen to Indian music on-demand and create and share playlists, and also adds an element of Pandora with a radio function. Users can create radio stations by song, and Saavn will show users similar songs to the initial track. Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/dvvwSy-t1uM/
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