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February 13, 2012 12:10 am GMT
More than ever before, venture capitalists are digging in. To stay competitive and top-of-mind, VCs are no longer loaning their advice and their capital, but actual core services that portfolio companies need. This shift isnt necessarily new. For example, top VC firms like Kleiner Perkins and Greylock play a hands-on role in helping recruit talent. Recently, weve seen firms roll up their sleeves for another core competency: public relations.More often, I'll be pitched on a story on a startup by the in-house PR rep for an investment firm that has invested in the said startup. Traditionally, either the startup or an outside PR agency tends to do the outreach when it comes to launches, trend pieces, financings or other news items. And the rise in pitches from the VC firms themselves (as opposed to the startups) got me thinking about the evolution of the role of the VC, specifically in the context of PR. But in the past year or so, we've seen a rise in the addition of top PR and communications talent to these firms, specifically to help work with portfolio companies on PR strategy.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Nq2f9wsH4bk/
Why VCs Are Getting Into PR
More than ever before, venture capitalists are digging in. To stay competitive and top-of-mind, VCs are no longer loaning their advice and their capital, but actual core services that portfolio companies need. This shift isnt necessarily new. For example, top VC firms like Kleiner Perkins and Greylock play a hands-on role in helping recruit talent. Recently, weve seen firms roll up their sleeves for another core competency: public relations.More often, I'll be pitched on a story on a startup by the in-house PR rep for an investment firm that has invested in the said startup. Traditionally, either the startup or an outside PR agency tends to do the outreach when it comes to launches, trend pieces, financings or other news items. And the rise in pitches from the VC firms themselves (as opposed to the startups) got me thinking about the evolution of the role of the VC, specifically in the context of PR. But in the past year or so, we've seen a rise in the addition of top PR and communications talent to these firms, specifically to help work with portfolio companies on PR strategy.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Nq2f9wsH4bk/
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