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February 13, 2012 05:00 am GMT

No Longer An Awkward Teenager? Gamification Grows Up

badgesOver the last year, you may have noticed that a once-niche trend not only crept into the mainstream, but is starting to really make a big splash. Gamification has become one of the hottest buzz words in the industry and is probably in the process of taking over a website or user experience near you. For the uninitiated, gamification, said simply, is the use of game design techniques and mechanics to solve problems and engage audiences. Over the last year, even large companies and enterprises are starting to get in on the game, with Gartner saying that all CIOs should have gamification on their radar, and M2 research predicting that the gamification market will reach 2.8 billion in direct spending by 2016.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/7K-gNuBJgxs/

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