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February 13, 2012 11:55 pm GMT

Identified Hits 1.5M Active Users, 202M Profiles, But Can It Beat BranchOut (Or LinkedIn)?

PrintThe professional networking space has been heating up over the last few years, with a number of players vying for control of our digital resumes, job and employment searches, and career buildings. For all intents and purposes, LinkedIn controls the mindshare, but a couple of newcomers are beginning to give the leader a run for its money. The first is BranchOut, the professional networking service built on top of Facebook, which, like everything Facebook, has been growing like gangbusters since its inception in 2010. Then there's San Francisco-based Identified.com, a professed "data and analytics company" that development its eponymous "Identified Score" to measure how "in demand" users' professional backgrounds are to companies -- right now. Of course, both companies have a long way to go before they catch up to LinkedIn, which, going on Q4 numbers has a membership of 150 million-plus registered users.

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