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February 11, 2012 11:00 pm GMT

Gillmor Gang 02.10.12 (TCTV)

Gillmor Gang test patternThe Gillmor Gang John Borthwick, Robert Scoble, Kevin Marks, and Steve Gillmor took a leisurely stroll on a late winter Friday afternoon. The subjects: Path and the Address Book, SuperBowl dynamics, and 21st Century Fox, aka the new television/social media hybrid model.It may seem like all stories are self-referential in this time of trending to zero barrier to entry, but as with many realtime transitions, it's hard to see the forest for the trees until you get enough altitude. With 98 million simulsharing social media out of 119 million in realtime, the uber address book that's being built will absorb all the big players including Facebook and Twitter.

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