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February 9, 2012 07:33 am GMT

Founder Collective Makes A $4 Million Bet On Paddle8s Online Marketplace For Fine Art

Picture 2When it comes to a marketplace for fine art, a space which seems to intrinsically resist digital services, technology really hasn't had quite the same disruptive influence it has in so many others. Startups like Zazzle and Art.com have taken steps to make art commercial and broadly accessible, with some cool technology to boot, but automation and democratization haven't really penetrated the upper crust world of fine art in any significant way, for understandable reasons. Democratic luxury sounds like an oxymoron, or phony marketing.

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