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February 9, 2012 11:53 pm GMT

100 Million Americans Watch Online Video Per Day, Up 43% Since 2010 -comScore

American Online Video Viewing StatisticsTelevision is in trouble. Americans streamed 43.5 billion videos in December 2011, up 44% since December 2010, according to comScore's 2012 US Digital Future In Focus report released today. The study also showed that 105.1 million Americans now watch videos online each day, up 43% from 73.7 million in 2010.comScore says YouTube is largely driving this, and that average minutes per video view, average videos watched per user, and total ads streamed are way up as well. TV and film studios should take notice and consider how they can create companion content to engage this growing audience.

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